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Návrh strategie společenské odpovědnosti pro Turistické informační centrum v Brně
Konečná, Julie
Konečná, J. CSR strategy for the Tourist Information Centre in Brno. Bachelor thesis. Brno: Mendel University, 2023. This Bachelor thesis deals with the topic of corporate social responsibility. Its aim was to design an appropriate socially responsible strategy for the municipal contribution organization TIC BRNO. The work is divided into a theoretical and practical part. The theoretical part is based on domestic and foreign literature. The practical part is based on a qualitative data collection, carried out in the form of a structured interview with a representative of TIC BRNO. Based on the information gathered, the CSR strategy was formulated together with particular step of implementation that will help TIC BRNO to improve awareness of social responsibility in the organization and increase the level of engagement in this area.
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Cooperation of the profit and non-profit sector in the field of CSR
Peterová, Tereza ; Legnerová, Kateřina (advisor) ; Pospíšilová, Tereza (referee)
The thesis will explore the cooperation between the for-profit and non-profit sectors in the field of corporate social responsibility. The theoretical section will be divided into three main chapters, which will first present the overall theoretical conceptual framework of the non- profit sector. Afterwards, the concept of CSR as it is understood today will be introduced through an analysis of the literature. Above all, this part of the thesis will concentrate on the potential benefits of implementing CSR strategies in the organizations. The last chapter will deal with the actors that can engage in the field of CSR and will clarify how CSR-based actors can be linked in a cross-sector collaboration. In the empirical part of the thesis, we will look at how the concept of CSR is implemented by the company Albert Ltd. in cooperation with the Albert Foundation in its activities, what activities occur within the cooperation and what it provides for both actors.
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Communication strategy of IKEA in the field of CSR in the years 2019-2021
Dvořáková, Markéta ; Koudelková, Petra (advisor) ; Schneiderová, Soňa (referee)
The bachelor thesis deals with the communication strategy of IKEA in the field of CSR in the Czech market in 2019-2021. The theoretical part provides a comprehensive theoretical background to the topic focused on corporate social responsibility and communication strategy. The practical part is focusing on the global furniture company IKEA. The thesis first describes the chosen research methods. Then it offers a brief introduction of the company and its CSR strategy. It describes not only its current approach, which is summarized in the document "People & Planet Positive" updated in 2018, but also the company's journey until then. A subsequent analysis of the communication strategy in the selected period presents a detailed description of the 9 largest CSR campaigns, as well as smaller topics in this area of communication. The analysis also includes an interview with the PR Leader of IKEA Czech Republic, Hungary and Slovakia, which helped to complete the picture of the company's approach to CSR communication. At the end of the thesis, one can also find research in the form of a questionnaire survey conducted to find out consumers' opinions on the issue under study.
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Odporučenie rozvoja společenskej zodpovednosti internetového obchoda s kozmetikou
Zámečníková, Iveta
Zámečníková, I. Recommendation for development of corporate social responsibility in e-shop with cosmetic products. Bachelor thesis. Brno: Mendel University, 2017. The bachelor thesis deals with corporate social responsibility. The aim is to create recommendations for development of socially responsible activities in e-shop with cosmetic products Notino. The literary research describes the concept of social responsibility and terms related to it. The second part is focused on the analysis of corporate social responsibility in Notino, which is based on available information and information acquired in the qualitative interviews. The specific activities leading to development of social responsibility are created with the help of information acquired from analysis and the results of questionnaires.
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Návrh CSR strategie ve vybraném podniku
Vaněk, Patrik
This bachelor thesis deals with corporate social responsibility. Social responsibility is the behavior of companies in favor of their stakeholders in excess of the legislation, and responsibility of company for its behavior and the impact of business activity on society. The aim of this work is to propose a suitable strategy for the company ONIO, s. r. o., based in Czech Republic, and design specific CSR activities based on the Triple Bottom Line method. Key activities are economically valued.
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Corporate Social Responsibility
Fousek, Pavel ; Margarisová, Klára (advisor) ; Radka, Radka (referee)
The thesis deals with the issues of Corporate Social Responsibility (CSR). This topic is quite wide and the concept of sustainability is currently considered to be very important and actual.The main aim of the thesis is to evaluate the CSR in the company TNT Express focusing on the perception of the CSR concept, the motives for implementation of CSR and the effectiveness of the communication channels. There are described the current CSR activities of TNT Express in the Chapter 4. The thesis comprises two key parts. The Chapter 3 is dedicated to the theoretical basis. Especially the stakeholders theory, the three pillars of CSR, the arguments of proponents and opponents of the CSR approach, the CSR communication tools and a brief summary of the new conceptions of CSR are described in this part.The literature review is followed by the part of the research. The research is based on the study of secondary data and the other information comes from the interviews with both internal and external stakeholders.The research results are analyzed and summarized, the strengths and the weaknesses are revealed and new company strategy in the sphere of CSR is proposed with respect to the potential opportunities and threats.
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Corporate Social Responsibility: cooperation between businesses and non-profit organizations
Bajerová, Kateřina ; Margarisová, Klára (advisor) ; Radka, Radka (referee)
The objective of the thesis is to define key points of successful cooperation between businesses and non-profit organizations. The thesis is focused on Corporate Social Responsibility in terms of cooperation with a nonprofit sector. The theoretical part of the thesis defines the introduction into CSR topic, the introduction into non-profit organizations, types of cooperation, partnership of both sectors and criticism of CSR.
The practical part of the thesis consists of a research, which is made by three research surveys. The first research survey uses the method of the secondary document analysis. Another two surveys are realized through semi-structured interviews. The interviews are taken with both sectors to deliver complex research results. Firstly with specialists from businesses and secondly with non-profit organizations specialists. Four key results come from the research and these significantly increase the success of mutual cooperation. These are accuracy prepared strategy, clear expectations on both sides, equal partnership and mutual respect of the expected standard.
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Corporate Social Responsibility
Kopecká, Nikola ; Palíšková, Marcela (advisor) ; Legnerová, Kateřina (referee)
The Bachelors Thesis maps application of corporate social responsibility philosophy in strategies of selected companies in the market environment of the Czech Republic. This thesis aims to analyse CSR concepts of the selected companies for the purpose of identifying positive aspects resulting from their socially responsible behaviour. Furthermore the thesis brings an practical insight into particular CSR concepts applied in the Czech business environment. Information necessary for the analysis and further conclusions were acquired through personal interviews with relevant representatives of the respondents. Based on the analysis of the interviews all the answers and gained information were compared and helped to specify companies attitudes to CSR and possible critical points were identified. As a conclusion the thesis states that more and more attention is being given to CSR in the Czech Republic. The issue is becoming very important and the amount of Czech businesses realising the necessity to act socially responsible is growing. International companies are significantly more experienced in CSR practice. However there is a tend to spread the knowledge of CSR concept even among small and middle-sized organisations.
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Corporate Social Responsibility in ČSOB
Dědinová, Pavla ; Džbánková, Zuzana (advisor) ; Sirůček, Pavel (referee)
The aim of this work is to approximate concept of Corporate Social Responsibility. The work is divided into two parts. First part focuses on general introduction into problematics of Corporate Social Responsibility, its influence on individuals, demarcation of activities and their contribution to the company, which decided to implement area of Social Responsibility to their strategy. Marginally shows main points which supported establishment of Corporate Social Responsibility. Second part focuses on practical use of Corporate Social Responsibility on real subject-Czechoslovak Trade Bank (ČSOB). It presents activities and projects in which ČSOB takes part or those which itself laid. The conclusion contains evaluation of current activities and possible recommendations for future progress in area of Social Responsibility.
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Implementation proposal of CSR Management System in selected company
Borovcová, Julie ; Plášková, Alena (advisor) ; Hykš, Ondřej (referee)
Master's Thesis concentrates on Corporate Social Responsibility and ways of implementation this concept according to selected standards. The objective is to propose specific ways of implementation of the CSR to selected company in furniture industry. The sub-objectives are to conduct a thorough analysis and assessment of current CSR activities and next in making a specific proposal of activities, which can be realized in terms of CSR concept. This thesis has been divided into two main parts practical and theoretical. Theoretical part has been based on basis of the summary information from the technical literature data. Practical part was based on interviews and personal meetings with a variety of emloyees from selected company. Final evaluation and proposals have been drawn up by comparison of theoretical knowledge and gathered information.
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